CIM Logo 300x45 CIM   Change Image Management

The Arashi CIM (Change Image Management) has roots in the Rebranding. But as Rebranding mainly consists in the creation of a new Name, Slogan, Design, Logo or a combination of them, our approach is different. CIM is a long term strategy. Rebranding can be useful for near death companies.

We don’t want to be so radical. First we need to fully checkup the company. The Takezawa Sankaku can be a very useful tool here. The company needs a complete structural change, before it can think about changing Image!

©2011 Arashi Innovation